Critical Skills series: Better business writing

Many of us find it difficult to clearly express our ideas in writing. Combined with an increasingly demanding business world, different messaging channels, more and more messages received and less and less time available to deal with them, it’s not surprising that messages are often garbled, confusing, misunderstood and even ignored.

This interactive workshop on better business writing will help participants write clear, memorable, well organised, interesting, and impactful messages, whether they are emails, memos, reports, proposals, presentations or client pitches.

Session Details

· The FOG index – Levels of complexity and the impact on the reader.

· The 7 steps to clearer writing.

· Tailor your content to make an easier read.

· Structure and Story lines to make dry topics much more interesting. Understanding and using persuasive writing styles and techniques.

· Editing and proof-reading.

· Email best practice.