Measuring ROI on commercial activity

£550.00 + VAT

£675.00 + VAT

Available

London

Business performance, risk & strategy

Nov

Thu

Dec

Sat

09:30

16:30BST

Schedule Type Title: Every Day of the Week

Sessions: 365

Session Hours: 2737.50

Description

If you’ve ever wondered what the commercial jargon means, and how to question it effectively, then our master class is for you

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Overview
Course level
Pricing
In-house

Date and time	Location
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Course overview

Measuring the ROI on commercial activity can sometimes seem like a mysterious art. What incremental uplift in sales has that promotion really achieved? Do your rebate structures deliver value? How has that advertising campaign performed? How are your new offerings performing in the market? What impact is your social media activity having?

This course equips you with powerful techniques to challenge commercial colleagues to get to the core of commercial ROI.

Learning outcomes:

How to appraise the ROI on commercial activities and link to strategy.
Ability to bridge the gap between commercial activities and robust financial analysis.
Appreciate the viewpoint of the commercial teams, and how/why it differs from that of finance.
Confidence in challenging commercial assumptions and assertions.

Who should attend

Appropriate for all levels of finance professionals, looking to gain a deeper understanding of how to challenge and support commercial colleagues to generate profitable value creation.

Course enquiries

Related content

View upcoming CPD dates.

Download the catalogue for our full range of courses.

Capability Framework

Rate	Cost
Non-Member	£675.00 + VAT
Faculty/Communities/ICAEW Member	£506.25 + VAT

Our public course programme is deliberately structured to encourage delegates from different organisations to participate. However, if you have six or more delegates who require development in the same area, we are able to run a more cost-effective and much wider range of courses tailored specifically to your organisation.

These are ideal for organisations seeking hassle-free, flexible and cost-effective training delivered to multiple delegates at your location of choice. Whether we use our existing materials or develop new content for your business, our expertise lies in translating your requirements into a pragmatic, interactive training programme highly relevant to your people and organisation.

To discuss in-house training for your business please email Academy or call +44 (0)20 7920 8813.

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