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Pricing for finance business partners

£575.00 + VAT
-
£675.00 + VAT
Available
London
Business partnering & personal impact
Jan
1
Mon
-
Dec
31
Sat
09:30
-
PM
16:30BST
Schedule Type Title: Every Day of the Week
Sessions: 365
Session Hours: 2555.00
Description
This workshop will show you how to apply the pricing strategy techniques of some of the world’s leading brands to your organisation, and how to approach a strategic pricing review.
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  • Overview
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  • Pricing
  • In-house

 

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Course overview

Price is the number one mechanism that improves profit, yet few finance people feel confident enough to get involved. Learn the secrets behind pricing strategy and how you can apply them to generate higher profits for your organisation.

In this course you will understand the pricing strategies of some of the world’s leading brands and explore the common principles behind every great pricing strategy. You will then apply them to your own organisation to create new pricing models that grow profit. 

You will also explore price increases, and how to use the 5Cs pricing model to help you develop a business model that supports higher prices. 

If you want to influence the agenda, be seen as a commercially confident leader and increase profit, then this course is for you.

Learning outcomes:

  • Move from cost-plus to true value pricing.

  • Use anchoring and decoy products to grow sales.

  • Understand the decision paradox and what it means for pricing.

  • The psychology of pricing and promotions.

  • How to apply the 5Cs of pricing to develop a pricing strategy.

  • Know when the time is right to increase prices.

  • The one pricing strategy that could transform your business whatever the size.

Who should attend

Accountants who want to increase their ability to contribute to strategic commercial decision-making and sustainably grow the bottom line.

 

You may also be interested in:

  • Finance business partnering
  • The commercial accountant

Course enquiries 

  • +44 (0) 1908 248 159
  • academy@icaew.com

Related content

 Visit the ICAEW Academy of Professional Development homepage.
 View all our Business performance, risk and strategy courses.
 View upcoming CPD dates.
 Download the catalogue for our full range of courses.
 

Capability Framework 3+4

Rate Cost
Non-Member £675.00 + VAT
Faculty/Communities/ICAEW Member £506.25 + VAT

Our public course programme is deliberately structured to encourage delegates from different organisations to participate. However, if you have six or more delegates who require development in the same area, we are able to run a more cost-effective and much wider range of courses tailored specifically to your organisation.

These are ideal for organisations seeking hassle-free, flexible and cost-effective training delivered to multiple delegates at your location of choice. Whether we use our existing materials or develop new content for your business, our expertise lies in translating your requirements into a pragmatic, interactive training programme highly relevant to your people and organisation.

To discuss in-house training for your business please email Academy or call +44 (0)20 7920 8813.

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