Course overview

Price is the number one mechanism that improves profit, yet few finance people feel confident enough to get involved. Learn the secrets behind pricing strategy and how you can apply them to generate higher profits for your organisation.

In this course you will understand the pricing strategies of some of the world’s leading brands and explore the common principles behind every great pricing strategy. You will then apply them to your own organisation to create new pricing models that grow profit. 

You will also explore price increases, and how to use the 5Cs pricing model to help you develop a business model that supports higher prices. 

If you want to influence the agenda, be seen as a commercially confident leader and increase profit, then this course is for you.

Learning outcomes:

• Move from cost-plus to true value pricing.

• Use anchoring and decoy products to grow sales.

• Understand the decision paradox and what it means for pricing.

• The psychology of pricing and promotions.

• How to apply the 5Cs of pricing to develop a pricing strategy.

• Know when the time is right to increase prices.

• The one pricing strategy that could transform your business whatever the size.

Who should attend

Accountants who want to increase their ability to contribute to strategic commercial decision-making and sustainably grow the bottom line.

You may also be interested in:

• Finance business partnering
• The commercial accountant